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To “Manhattanize” the image of this premium Italian jeweler, a NYC subway token replaced a Roman coin in the original necklace.
The copy naturally took a “transit” theme in this series of sequential full page New York Times insertions, announcing the opening of the new Madison Avenue store and the refurbishing and subsequent re-opening of the Fifth Avenue flagship.
Window display system created by
DPG presents the most visible corner of New York City with the possibility of elegant outdoor product display.
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