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Brand manual

The comprehensive re-branding effort required an all-encompassing branding manual for distribution to dealers.

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The result was this, a stylish yet sturdy and functional binder. The combination of frosted plexiglas and brushed aluminum relates well to the scooter image , while
the inside pages are made of a durable laminate material to withstand the stress of repeated usage.

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International advertising campaign.

Vespa Advertising
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